What the..? (Updated)

Ambrose, Cesaro, Rusev, and Ziggler are on Main Event with the regular jobbers.

Ambrose only appeared in a backstage segment on RAW, while Cesaro didn't appear at all. Rusev barely had a match against Kevin Owens, and Ziggler only appeared via run-in to save Ryback. Barrett just came back from filming a movie!

And I just found out that Ambrose and Barrett was the dark match between Main Event and Smack Down.

A DARK MATCH. It didn't even air for this week's Main Event. What are they doing with these guys?

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Well, if there's anything for me to take comfort in, there's another piece of Ambrose merchandise that was added to WWEShop!

Late June, during the "Summer of Ambrose", WWEShop released 5 new shirt designs. Since then, they've added several more shirt designs and tank tops. Today, WWEShop added their most expensive apparel to date: a Dean Ambrose Replica Jacket. This is a really smart move on WWE's part and also damn gutsy. T-shirts are easier and faster to mass-produce. Faux-leather jackets obviously aren't. They must have a lot of faith on Ambrose's bankability to make an official jacket of his. I'm not sure why he started wearing a leather jacket over a thick sweater but it's a new look for him, at least for backstage segments. And they added a pretty sweet header image of Ambrose looking like he crawled out of bed badass.