"If you’re really good at doing what you do, good things will come." - Dean Ambrose

Last week, Ambrose only appeared in a backstage segment and had no televised in-ring matches on Raw or Smack Down (which I skipped on watching). He appeared in a dark match with Wade Barrett that was filmed after main Event and before Smack Down. It was noticeably Ambrose-light last week.

And then, all of a sudden, all of these things happened over the weekend:

• WWEShop released a leather jacket replica of his, currently the most expensive apparel item released so far.
  
• Ambrose was featured in a short W2K16 ad for GAME encouraging international customers to preorder the game.
  
• WWE.com featured "Our 13 Favorite Dean Ambrose Quotes" on their homepage.
  
• WWE.com also released a new mini series, "Superstar Ghost Stories," featuring Ambrose retelling his weird ghost encounter in England a few years ago.

And then, this piece of speculation came from WrestlingInc via Wrestling Observer, on the heels of John Cena being granted time off until December for personal reasons:

"According to Wrestling Observer Radio, WWE live events will now feature Dean Ambrose in more headlining roles while Cena is away. It was speculated that WWE officials may be forced to finally push Ambrose to the main event."

It may just be speculation but the sudden Ambrose-heavy content can't be a coincidence, right?

Oh. Look who's being featured in the main event for RAW tonight all of sudden. Despite Reigns and Wyatt's ending brawl from last week, it marked a new low in TV ratings for them. Let's see how desperate WWE is going to get.