"DAE think Ambrose is dull?"

So. It's finally happened. Fans are turning against Ambrose. Frankly, I'm surprised it's taken this long. And it's quite sad to not only see it happening but knowing the exact point when it started going downhill.

His match against Lesnar at WrestleMania was the make-or-break match for Ambrose, coming off from losing his IC title on RAW, losing at Fastlane, and losing at Roadblock. Realistically, Ambrose physically couldn't defeat Lesnar so everyone expected the two to go all out with their match, use the weapons that Ambrose picked up a few nights earlier, and maybe at the end, earn some form of respect from Lesnar and Heyman for being tenacious. This match had high expectations and it sadly became one of the most disappointing and forgettable matches coming out of WrestleMania 32. Lesnar dominated Ambrose easily and the only weapons used were chairs, a kendo stick, and a fire extinguisher. Neither Foley's Barbie or Funk's chainsaw were used by Ambrose and there was no blood, even for a match involving Lesnar.

Immediately following the aftermath, with no acknowledgement from Ambrose on his match against Lesnar, he entered a feud with Jericho. He resumed a program that was once hinted last year, when Jericho was Ambrose and Roman Reigns' third man against The Wyatt Family at Night of Champions. Jericho emerged from WrestleMania as the top heel after defeating AJ Styles in the rubber match (which seriously confused and pissed off everyone). Their feud was rebooted over Jericho's talk show getting cancelled by Shane and replaced with the Ambrose Asylum. After the death of Mitch the Plant and Jericho's $15k jacket, the two would go on to have matches for Payback and the first (and probably last) Asylum Match at Extreme Rules. Although Ambrose has won over Jericho twice now, the victories no longer mattered.

To date, Ambrose has had 3 back-to-back disappointing matches. It's hard to admit that, and it's getting harder and harder to defend why he should be worth investing when there are better, edgier babyfaces like AJ Styles and Sami Zayn on the main roster, new NXT talent getting called up, and a number of talent like Seth Rollins and John Cena coming back from injury. It looks like WWE is trying to build up Ambrose again, as he's 1 of the 7 qualified competitors for the MITB ladder match. He and Kevin Owens are big favorites to walk away with the briefcase, although most want to see Ambrose win so that they can build towards the much anticipated Shield Triple Threat match that was suppose to happen at WrestleMania before Rollins' injury. Even Dave Meltzer from Wrestling Observer admitted that "Ambrose's star has fallen after the Lesnar program."

This past week, WWE revealed that they are reintroducing the brand split. A draft will take place on July 11 before Smack Down goes live on July 19. My first thought was that Ambrose should absolutely go to Smack Down. Since WWE will never see him as a top guy for RAW, he and other talent will have a better chance at Smack Down. Besides, Ambrose seems to be given a lot more to do on WWE's B-Show, which seems fitting seeing how he has been headlining the B-Show team for the weekend live events for the last few months.

It's selfish but I want to see Ambrose win MITB. I would love to see either Owens or Zayn walk out as Mr. MITB but Ambrose needs this badly for his character and credibility. I can't see him feuding with Jericho again or anybody else. It'll be even better if he and Rollins are both chasing Reigns' for the title. It's just so weird that The Shield is heralded as the beginning of the New Era and yet Ambrose has to work his way to the top and fall back down whereas Rollins and Reigns are given those opportunities to stay at the top.